"For me it's a great privilege to be the fourth generation of a
family-owned business, which comes with certain inherent
commitments," says Jens Birger Christensen. "I have been fortunate
enough to have a strong foundation to build upon. At the same time,
I have had the opportunity to further develop the company and
introduce new, contemporary concepts. Ideas designed to make the
concept our own. As retailers, we have to perceive trends and other
signals from the fashion and luxury lifestyle industry. It requires
a willingness to change. At Birger Christensen, we continuously
rise to the occasion without losing our original values, such as
providing an exceptional personal service." Diligence,
trustworthiness and commitment are the core values key to Jens'
modus operandi. "Principles which creates joy and value in
everything we endeavour," adds Jens Birger Christensen.