Ralph Lauren
PRESS RELEASE: Polo Ralph Lauren is pleased to announce the
opening of a menswear corner on 28th of January in the prestigious
Birger Christensen.
Located in the most exclusive end of Strøget, the 55 square meter
corner is situated on the ground floor of Birger Christensen,
dedicated to Polo and Black Label menswear. It is the first
presentation of the new menswear Black Label - which is only
available through Birger Christensen.
For Spring 2011, the Polo Ralph Lauren collection reinvents many of
the great icons of menswear with unrivalled attention to
craftsmanship and detail. Reflecting the true character of classic
preppy and the masculine appeal of utility wear and vintage
athletics, Polo expresses a signature aesthetic that is both cool
and refined.
Ralph Lauren Black Label presents new interpretations of color and
fabric, revealing the surprising sharpness of monochromatic
dressing and the masculine appeal of luxury textures. Pale grey and
blues are strikingly sleek in their simplicity.
Injections of color bring energy to looks anchored in black. Silks, suedes and double-faced linen are effortlessly cool, while unique denim designs combine the tough and the tonal.
ABOUT BIRGER CHRISTENSEN
Birger Christensen was founded in 1869 as a hat and fur
manufacturer. Today Birger Christensen is the leading fur and
fashion house in Scandinavia.
Birger Christensen is, apart from selling its own fur brand, featuring following international brands: Hermés, Chanel, Lanvin, Prada, Yves Saint Laurent and a wide spectre of younger brands such as Alexander Wang, Grifoni and Current/Elliott.
Birger Christensen is today run by Jens Birger Christensen
representing the 4th generation. "It has always been our aim to
become part of one of the world's greatest and most iconic luxury
brands - Ralph Lauren. This dream has now come true with the
opening of the new corner at Birger Christensen", says Managing
Director Jens Birger Christensen.